Attitude · Lifestyle · Hawaii

Our apparel company, born in Hawaii, celebrates island life with a salty attitude. Whether you are a kayaking champion or you’ve been on a surfboard once, Get Salty is for the feisty adventurer in all of us…

With hats and car decals along with limited edition clothing and towels, keep checking in for new styles and designs.

Our Story:

After moving to Hawaii, I began racing sailboats regularly to meet people and make friends. My mother had skin cancer early in my life and then again 10 years later, so I was concerned about all the sun I was getting while on board and also during my new found love of all things outdoors. I set out to find a hat for sun protection but had a difficult time finding anything that really spoke to the nature of all my new hobbies. So, I decided to make my own hat instead. I actually had to order 12 at the place I found, so it was 1 for me and 11 to pawn off on friends. I never thought I would get rid of them all. But, in about a week, I had sold all 11 and realized this phrase might have some teeth. Since then, we’ve been adding new designs as inspiration occurs and steadily growing our retail partners.

Why we’ve continued to grow:

Playing, exploring, sweating; many are rediscovering these primal joys as humans and re-prioritizing their lives around them.  Scrolling through our instagram, its hard to ignore these captured moments are likely the high points of the day or maybe even the week for those photographed.  We are truly blessed to be a brand that is worn and enjoyed when people are fully engaged and living in the moment.

These days, it’s rare that I talk to someone and they don’t mention the hope for future adventures that are on their bucket list. I find there is a common thread among us that is drawn to exploration. My hope is that Get Salty encourages others to follow their bliss and that our brand can be a small part of the journey to finding what it is to live an authentic life.

Our company’s core values:

1. Prioritize exploration, adventure and playtime

2. Tread lightly on the Earth

3. Move everyday

4. Appreciate that nature’s beauty is effortless and infinite

5. Recognize well-aligned opportunities and seize them

6. Do more with less

7. Pursue growth daily

8. Have a meaningful life, not a successful life

Quotes we live by:

“People rarely succeed unless they have fun in what they are doing.”  Dale Carnegie 

“Buy less, choose well, make it last.” Vivienne Westwood

“Follow your bliss and the universe will open doors for you where there were only walls.” Joseph Campbell

“What makes you comfortable never makes you proud.” Tony Robbins

“We don’t design clothes, we design dreams.” Ralph Lauren

Trademark Disclaimer

“Get Salty” “Shakacock” and Lana the Mermaid are all trademarked phrases and/or designs. Please refrain from usage unless permission has been granted in writing. If you come across any others using these phrases or designs on any items or apparel, please contact us immediately by clicking here.